Understanding Amazon Advertising Incrementality Part 1: Foundation

How do you know your advertising is truly growing your total business on Amazon? If you don’t have the right campaign structure, audience segmentation, and KPIs being tracked you’re likely missing out on in-market shoppers and wasting hard-earned capital. In this eBook series, we cover the strategies to maximize every dollar you spend, to increase total sales and build your brand on Amazon.

In Part 1, Foundation, you’ll learn expert strategies on:

  • Creating efficient campaigns to capture every type of in-market shopper on Amazon
  • How to avoid cannibalizing your profitable organic sales when advertising
  • The metrics that matter in understanding the incremental impact of your advertising
  • And – the keyword strategies to conquest the competition and defend your brand turf

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Source: Sales & Marketing