Designing a Best of Breed Partner Program

As solution-markets continue to quickly innovate, partners are emerging as the front line against the changing marketplace. The more agile your partners can be to market opportunity, the more likely you are to secure sustainable competitive advantage. Just as you enable your direct and indirect channels with product differentiation information, your front-line sellers must be […]

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5 Prospecting Strategies to Use Right Now

Find and nurture sales prospects with leveraging big data in 2020. Learn five ways to boost your prospecting efforts with this Infographic. Top three digital marketing channels. What most customers want to talk about. How to get that C-level prospect on the phone. Access to the right data, lead generation tools and marketing services will […]

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Multi-touch Attribution & Measuring Your Marketing Halo

Over decades of evolution, companies have developed multiple sales and marketing channels and have placed high importance on measuring each channel’s ROI. But, ROI-tunnel vision has led companies to focus their efforts on channels that are more easily measured, while channels with harder-to-measure success dwindle. With over 25 years of supporting clients in improving their […]

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How to Prospect for New Customers

Prospecting efforts will rely heavily on insights only big data can provide, now in 2020 and beyond. Begin here and learn how credible data can build your sales funnel on a solid foundation and qualify prospects. Getting to prospects early in the sales cycle. Leverage multichannel marketing campaigns. Understand what prospects want. Align sales and […]

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How Many Warehouses Do You Really Need?

To keep your online business competitive, you may believe you need to match the reach and speed offered by Amazon’s logistics arm, Fulfillment By Amazon. But do you, really? Well, a lot depends on your consumer base and the kinds of products you sell. This paper looks at seven questions to ask when deciding how many […]

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The Case for AV-over-IP Switching

There is no doubt about the disruptive power of the Ethernet in the professional AV industry. To send more AV sources to more destinations, at further distances, new topologies are being considered in which traditional matrix switchers are replaced with Ethernet switches. The AV-over-IP approach is on display with impressive results at The Quadram Institute […]

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3 Reasons to Transition to IP Technology in A/V Production

Everything from personal computers to mobile technology has advanced rapidly in recent years, and the same is true of audio and video facilities. But audio and video routing topology for use within a given facility has been stagnant for decades, leading to inefficient and clunky production. Routing technology, which relies heavily on purpose-built hardware and […]

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HackEDU's Hands-On Secure Coding Training Case Study

Developers Find & Fix 5.6x More Vulnerabilities with HackEDU’s Training HackEDU’s training reduces vulnerabilities in code and helps meet compliance requirements (PCI, SOC2, HIPAA, etc) Top Benefits Achieved 100% of developers improved their ability to find and fix software vulnerabilities 81% of vulnerabilities were found and fixed correctly up from just 14% 452% increase in […]

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