Winning the Top: A Snapshot Analysis of Amazon Ads

See the data and insights essential to understanding and making informed decisions in the ever-changing Amazon landscape. In this eBook we’ll cover, The percentage of ads in the top 10 results for every key Amazon category Sponsored Brands ad prevalence by category Conversion rate of top-3 organic spots by category Average price of top converting […]

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How to Prospect for New Customers

Prospecting efforts will rely heavily on insights only big data can provide, now in 2020 and beyond. Begin here and learn how credible data can build your sales funnel on a solid foundation and qualify prospects. Getting to prospects early in the sales cycle. Leverage multichannel marketing campaigns. Understand what prospects want. Align sales and […]

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Multi-touch Attribution & Measuring Your Marketing Halo

Over decades of evolution, companies have developed multiple sales and marketing channels and have placed high importance on measuring each channel’s ROI. But, ROI-tunnel vision has led companies to focus their efforts on channels that are more easily measured, while channels with harder-to-measure success dwindle. With over 25 years of supporting clients in improving their […]

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5 Prospecting Strategies to Use Right Now

Find and nurture sales prospects with leveraging big data in 2020. Learn five ways to boost your prospecting efforts with this Infographic. Top three digital marketing channels. What most customers want to talk about. How to get that C-level prospect on the phone. Access to the right data, lead generation tools and marketing services will […]

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Designing a Best of Breed Partner Program

As solution-markets continue to quickly innovate, partners are emerging as the front line against the changing marketplace. The more agile your partners can be to market opportunity, the more likely you are to secure sustainable competitive advantage. Just as you enable your direct and indirect channels with product differentiation information, your front-line sellers must be […]

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Our 5 Favorite Customer Experience Articles Right Now

You know we’ve always got your back, dear Reader. We’re continually exploring, expanding, reading, learning, asking questions, and sharing our insights. Trends are gonna trend and we’ll be here to bring you up to speed, challenge the status quo, and let you know what you need to know! With that mission in mind, we’re sharing five of […]

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Competitive Analysis Friday Forum

Listen! Your Competitor’s Marketing Is Trying to Tell You Something 11:30am – 12:15pm ET Philippe Boutros, Director of Systems Design, Cascade Insights It should come as no surprise that your competitor’s marketers wrestle with the same decisions as you do—where to invest limited resources, how to message a value prop, and how to position their […]

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