Understanding Amazon Advertising Incrementality Part 1: Foundation

How do you know your advertising is truly growing your total business on Amazon? If you don’t have the right campaign structure, audience segmentation, and KPIs being tracked you’re likely missing out on in-market shoppers and wasting hard-earned capital. In this eBook series, we cover the strategies to maximize every dollar you spend, to increase total […]

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Clear Up Your Event Storms With Event Analytics

Modern IT teams look to event analytics to weather event storms. This interactive e-book talks about how event analytics switches the focus from merely managing events to finding and fixing what’s broken so IT teams have more time to really focus on more strategic tasks. In addition, you will find out how an Artificial Intelligence […]

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A Quick Guide to Remote Sales Working with Videos

This eBook complies tactics, strategies and best practices that our sales team use to prospect remotely and build their sales funnel. Changing customer expectations, business  priorities and now a global pandemic have  forced salespeople to adapt. Hippo Video has collated valuable information into this quick yet comprehensive remote sales prospecting guide, which shares how to […]

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Why Conversational Marketing Isn't Just Chatbots

It’s 2020 and the enterprise chatbot has risen up the ranks, going from eager trainee to an active engine of customer engagement. This has been made possible by AI which has extended chatbot capabilities from serving content and qualifying leads, to more dynamic exchanges that require nailing context and responding with relevance. That however, is […]

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How to Win at the Game of Online Advertising

Because Facebook and Google have made the ability to purchase advertising on their platforms relatively easy, many companies dive into the digital advertising pool headfirst. They develop ads without researching intended demographics, create content that fails to elicit engagement, and start advertising without aligned objectives and metrics to determine what real success looks like. You […]

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The Customer Service Metrics and KPIs you Should be Tracking

This eBook explores how to capture and leverage key performance indicators (KPIs) and other customer service metrics to succeed and prove your team’s contribution to corporate goals. Read about: Required metrics for increasing customer satisfaction KPIs for optimizing operationally efficiencies and reducing costs Stats for improving agent satisfaction Request Free! Source: Sales & Marketing

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Think Beyond Traditional CRM to Elevate your Customer Service

One of your biggest opportunities to deliver a superior experience is through customer service, and traditional CRM just isn’t cutting it anymore. In this eBook, Farrell Hough, Senior VP Customer Workflow Products at ServiceNow, discusses the need for purpose‑built customer engagement technology and processes that go far beyond call‑logging to set your company apart from […]

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The Essential Guide to Data-Driven Business Operations

Process mining is a data-driven approach to optimizing business operations that does the grunt work for you, ingesting data from multiple systems, collating and correlating it and making the results available for action. In this e-book, you’ll learn how process mining can help you: Quickly spot bottlenecks and issues that drain away efficiency — and […]

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Social Media Marketing Success

Getting the most out of your social media will have a positive effect on your return on investment and that’s what you want to see. Social media can be a very powerful tool when used correctly, but the problem is far too often it’s not utilised in a way to get the most out of […]

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