The power dynamic in advertising has shifted, and consumers are in control. More than half of U.S. adults report avoiding ads. People have higher expectations than ever — often without even realizing it — and not all advertisers have adapted to their demands yet. 

Personalized marketing is challenging to do without a company that knows how to use data and technology strategically.

In this eBook we explore:

• The next evolution of Advertising
• The brand trust opportunity
• Using data to build trust
• Protecting your customers data

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