Top of Mind Marketing – Email List Strategy

A healthy contact list is key to email marketing success. We know this at iContact because not only do we provide an email marketing product, we are email marketers ourselves. Our many years of experience tell us that without a good list, marketing efforts go nowhere.

Let’s face it, list management is not a high-profile, exciting task on the marketing To Do list. Nevertheless, it is a marketing best practice for a reason — poor list management impacts deliverability, sender reputation, and the effectiveness of every single email marketing campaign you send. How to achieve list hygiene, list growth, and list segmentation are among the most frequently asked questions we get from our own customers.

In order to take a closer look at how marketers approach email list management and what they view as the most significant challenges, iContact partnered with Ascend2 to survey marketing decision-makers about how list strategy was impacting their businesses and organizations.

Feel free to put this research to work in your organization’s marketing strategy. Clip the charts and write about them in your blog or share them on social media.

Request Free!

Source: Sales & Marketing

Service Part Solutions for MRO's

Modern civil and military aerospace maintenance support operations are facing multiple challenges. High dispatch reliability targets form customers mean expensive spare part inventories for MRO’s, while cost challenges drive allowable stock levels to the minimum needed for performance. Brazil’s Embraer supports airframes and power plants up to 120 seat commercial models as well as military and executive aircraft. Legacy ERP and related logistics systems weren’t up to the task of keeping Embraer’s high value clients in the air while minimizing inventory and handling costs. 

This case study describes how PTC Service Parts Management has helped transform Embraer’s logistics systems and service culture while adding predictive analytics and other planning tools for future system improvements. 

Request Free!

Source: Industrial & Manufacturing

10 Reasons to Use a Low-Code Platform for Your Next Enterprise App

The mobile world has come a long way since the introduction of the smartphone and the tools have developed with them. Marko Lehtimaki, CEO of one of the industry’s leading development platforms convincingly walks you through the reasons that enterprises utilizing the next generation of rapid mobile tools will end up out-innovating their competitors at a rapid rate. Find out what it takes to join the next generation of mobile problem solving and equip a team to innovate with its tools.
  • How low-code app platforms have evolved dramatically since the last generation
  • The top reasons companies are choosing low-code today
  • How adopting low-code will change the way you approach innovation
  • How a faster pace creates better applications and drives more innovation

Request Free!

Source: Information Technology

Bust the Myth of the Malware 'Silver Bullet'

And while “silver bullet” solutions might provide some relief, they can never protect your endpoints from increasingly sophisticated cybercriminals like a coordinated and integrated security platform can. Our dynamic endpoint threat defense solution combats emerging threats and dramatically simplifies your security operations. It’s also the only solution that delivers comprehensive endpoint security by combining traditional protection, machine learning analytics, and grayware containment, on day zero, and throughout the entire threat lifecycle. Learn more. Read Busting the Myth of the Malware ‘Silver Bullet’.

Request Free!

Source: Information Technology

9 Principles for Modernizing Your Learning Ecosystem

Many great resources talk about modern learning, but none really get at the heart of what organizations need to do to make the transition … until now. Start replacing outdated and ineffective training methods with modern training methods that are proven to help your organization’s most valuable resource — your people.

In this eBook you will discover:
  • What it means to modernize workplace learning
  • Nine essential principles that will help you make an effective transition
  • Over 45 different tactics for modernizing your corporate learning
  • Best practices from forward-thinking companies that have applied these principles and achieved considerable results
If you’re ready to shake up learning in your organization, and empower your people with the knowledge they need to drive measurable business results, get this eBook today.

Request Free!

Source: Information Technology

How Mitsubishi Delivered a 3 Month Mobile App Project in 2 Weeks

Application users and IT leaders agree that enterprise apps are overly complex—and that it crushes productivity. We’ll highlight many of the challenges of delivering enterprise mobile apps and how a low-code platform helps break the barriers normally equated with fast delivery.

In this paper, we explain:
  • Traditional vs. Rapid Mobile App Development (RMAD)
  • Challenges and business drivers
  • Learnings from the RMAD adoption process
  • Why RMAD is ready for enterprise adoption
  • How a faster pace drives better innovation
About the author

Jeff Alonzo, Co-founder at AppGyver. Jeff has been instrumental in bringing technology to large enterprises for over 20 years. His key roles at AnyPresence and Apigee have added to his unique insight into emerging enterprise tech trends.

Request Free!

Source: Information Technology