The Ultimate Guide to Content Distribution

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The importance of content distribution cannot be overstated. You’ve poured time and resources into creating content and optimizing your content experience, but it’s all for nothing if your content goes unseen.

This eBook aims to provide you with an advanced understanding of content distribution in the B2B space, as well as provide an inside look at the tactics and channels (including social, organic search, email, and paid programs) you need to be leveraging to effectively distribute your content to your audience.

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Source: Sales & Marketing

Revolutionize Service with SAP Hybris Service Solutions

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In the digital economy, customers are expecting more choices than ever to engage with organizations and have their service requests resolved quickly. Customers are now making service requests before they even start the sales process. Long and far removed are the days where customer service was a post sales interaction alone. Customer service technology ecosystem has grown more complex over time and shows no signs of slowing down as new communication channels and touchpoints become available. It is more important than ever for companies to adapt and offer an end-to-end service platform that will accommodate low touch interactions, such as community support, to highly complex interactions, sometimes requiring field service. With SAP Hybris Service Solutions, enable your organization to cover every touchpoint in a customer service engagement and deliver service excellence.

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Source: Sales & Marketing

The Ultimate Guide to Content Experience

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Your content experience is the environment in which your content lives, but it’s also so much more than that. It’s the place where all the user action takes place. It’s where a visitor converts to a lead, and where you can measure your content’s effectiveness across the entire buyer journey.

If you want to improve your content’s performance, you can’t afford to ignore your content experience any longer. In this eBook, you’ll learn:
  • Why you need to start focusing your content marketing efforts on optimizing your content experience
  • How to build a high converting content experience
  • How a well-optimized content experience can help enable content to be used across your entire B2B organization

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Source: Sales & Marketing

The Tension in B2B Customer Experience Management

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Many agree that delivering great customer experience is a key strategy for growth in the digital economy. But is it true as well in B2B? And what about the state of customer experience in B2B?

This report found that many B2B leaders agree that customer experience is important for their organizations. However, only 16% believe they are on par with the best B2C brands in delivering engaging customer experience.

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Source: Sales & Marketing

The Ultimate Guide to Content Creation

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B2B organizations who have invested in content are now faced with the following content creation challenges:
  • Keeping up with content demands
  • Supplying content for the entire buyer journey
  • Generating effective content ideas (and avoiding content marketing flops)
  • Refining their content creation process to increase productivity and efficacy
The definition of content creation is simple, but the process behind deciding what content needs to be created, and actually facilitating the creation of that content, can be incredibly (and unnecessarily) convoluted.

This eBook will provide you with an advanced understanding of content creation in the B2B space, as well as examine the key processes and tools that B2B organizations can use to overcome content creation challenges, including ideation, content marketplaces, curation, and workflows.

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Source: Sales & Marketing

Sell Smarter, Anytime, Anywhere: SAP Hybris Cloud For Sales

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Align your selling process to the buying journey so that your selling motion is focused on helping buyers move through each stage. Make every interaction at every stage meaningful and you will engage and win today’s empowered customers.

To overcome these challenges, high-performing sales organizations are super-charging their sales forces with SAP Hybris Cloud for Sales. Built on maximizing sales productivity, it’s an easy-to-use, cloud sales application that goes beyond the traditional approach to CRM.

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Source: Sales & Marketing

Quick Start Guide To Employee Advocacy Training

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Marketers know that employees are an incredibly valuable asset to a brand, but before you integrate them into your plans with an Employee Advocacy program you must ensure they are properly trained. Learn how to train employee advocates with this quick start guide, which gives you five easy steps to getting started. We detail the different guidelines, safety measures, and goals you must address upfront in order to set your employees on the path for success.

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Source: Sales & Marketing