There’s a new rising star in the marketing department: the customer marketer. Long a backwater marketing function responsible for sending customer newsletters and organizing user groups, customer marketing is undergoing a transformation.
In this new report conducted by Koyne Marketing, the majority of CEOs and marketing executives from more than two hundred B2B organizations agree that customer marketing is more important than ever. The companies that do customer marketing well and measure it effectively see a correlation between customer satisfaction and revenue. For those who aren’t doing it (or aren’t measuring it), there’s even more opportunity for customer marketing to have an impact in the future.
Along with the latest B2B customer marketing benchmark results, this report includes insights for teams like yours including:
In-demand skill sets you can leverage or acquire to implement a successful customer marketing program.
The common metrics companies are using to measure their marketing efforts.
Recommendations to apply to your own customer marketing initiatives to boost your revenue.
Download the report to see how your organization’s customer marketing initiatives stack up!
In a new industry report from NetLine Corporation, deep insights into the research patterns of HR professionals have been uncovered. Analysis into the active HR personas, HR content consumption trends, and the most in-demand audiences of HR companies was completed using the NetLine B2B content syndication lead generation network that processed more than 8.5 million leads in 2016.
Human resource organizations and marketers will be empowered with powerful insights and advanced demand generation strategies to run more robust lead generation campaigns:
“The profile of active human resource professionals consuming content has continued to both broaden and deepen within organizations this year. Marketers must be mindful of possible opportunities existing between campaign target personas and market realities recognized within the greater HR functional landscape. More often than not, your target ‘decision maker’ is realistically an aggregate of a number of influencers who help foster the final recommendation within the organization.”
The 2017 State of Human Resources Content Consumption and Demand Report is an important read for B2B marketers of HR solutions and software.
This white paper describes the high potential financial losses associated with cyberattacks on financial institutions, and concrete steps that companies can take to ensure the security of their mobile apps. Download this white paper to learn:
How much the worldwide mobile payment transactions are forecasted to grow.
What “Trojanization” is and which device is most prone to infection.
Nine types of weaknesses in today’s financial mobile apps.
To discover how cloud-based ERP systems support and accelerate growing organizations, NetSuite engaged senior IT executives in discussions on the topic. These executives shared case studies of why they switched from on-premise to cloud based systems, how the implementation process occurred, benefits they have experienced, and lessons learned.
A prevailing theme is that the marketplace is changing faster than ever and competitive pressures are greater than ever. To keep pace in this dynamic environment and to lay the foundation for growth, firms are realizing that their historical processes and on-premise systems are not adequate. They need to modernize their IT infrastructure to provide the visibility and scalability for growth.
With over 80,000 sellers and 20,000 managers improving their sales results based on the Challenger™ selling model, and more than 461,000 books inspiring change around the world, we’re just getting started.
With the online retail space more competitive than ever, the significance of a sound pricing structure has only intensified over time. Thanks to today’s technology, customers are constantly inundated with product offers at every turn, and it truly takes a thorough, purposeful approach for any product to capture the attention of its target buyer group. Yet, because of the numerous theories and approaches on the subject of pricing, some businesses may be too overwhelmed with options to know how to begin to sell their products.
Now our new eBook brings together a comprehensive guide you can use to decide which pricing strategies will help your product grow. With these must-have tips and tricks, your products will be prepared to soar, and you’ll be able to connect with customers who have thus far been beyond your reach.
In addition, you’ll learn about some choice pricing strategies you may be able to implement in your business, including the following:
• List pricing • Keystone pricing • Psychological pricing • Multiple unit pricing • Anchor pricing • Loss leader pricing
All of these topics and more are covered in this in-depth look at the vital role pricing plays in product success and the many strategies available to help you get your message out to the customers you crave.
So are you ready to explore the pricing strategies you can use to take your product to the next level? Don’t waste another moment to equip your business with the tools it needs to grow!