Insight Cafe

Privacy and consumer protection laws are evolving towards an opt-in marketing model — and within that, preference management can play a key role. From expanding your pool of prospects to creating targeted sales opportunities, learn how you can get marketing ROI through preference management!

Are you running retrospectives regularly? Perhaps you run retrospectives once a week, or fortnightly. Do you feel like you could be getting more out of your retrospectives and fuelling continuous improvement in your teams? You may already find retrospectives valuable, but suspect there are ways of making them better.

This book condenses down over eight years of experience working with the retrospective practice within the context of real agile teams. It offers you practical advice on how to make your retrospectives even more effective including topics such as:

• Best methods to prepare for a retrospective
• Picking just the right materials
• Facilitating retrospectives with ease
• Dealing with common retrospective smells
• Retrospectives in different contexts including distributed, large and small groups
• A checklist for preparation
• Ensuring retrospectives result in change

• On-demand provisioning of APM-as-a-Service for no cost & effort
• Integration with defect management tools and development metrics so Dev and Ops can collaborate to improve application agility & performance feedback is real-time
• Predictive analytics to predict end-user performance issues and avoid events

• Delivering secure, connected enterprise mobile apps
• Supporting BYOD (Bring-Your-Own-Device)
• Engaging and empowering employees

• Provisioning of database, Virtual Machines (VMs), servers, networks and storage
• Configuration updates
• Patch updates
• Compliance reporting

• Provisioning the application stack - from application to database to infrastructure
• Closed-loop incident management and remediation
• Change control and release

• The impact of virtualization, cloud, big data and mobility on the operational priorities for today's enterprise data centers
• How leading IT decision makers expect to use a range of automation and orchestration technologies to streamline operations and improve service levels
• The most important evaluation criteria to consider when investing in data center automation and orchestration solutions
• Five key steps to ensure your organization successfully implements and utilizes data center automation and orchestration technologies across the enterprise

• Obstacles facing mobile quality
• Strategies to accelerate testing

Small and medium businesses (SMBs) need to keep their businesses up and running just as much as larger companies. Yet they are challenged by several limitations when seeking out a solution that meets their mission-critical data recovery, application uptime, and data retention needs. These include:

1. Limited funds
2. Limited IT resources
3. Limited/inadequate solution options designed for SMBs

With these challenges in mind, this paper identifies and explores the Top 5 evaluation criteria SMBs should carefully consider when determining the best solution for their data protection and business continuity requirements. 

• Workplace injuries & OSHA-including the top 10 OSHA violations
• Understanding the Economics of Safety: how to explain the economic consequences of workplace injuries and illness to senior management
• Insights on how to leverage safety efforts, engage workers, reduce the frequency and duration of workplace injuries and tips on how to prepare for an OSHA inspection

• Drive breakthrough holiday campaigns, enhanced with the voice of your customers to better engage shoppers – everywhere they shop
• Build critical consumer content volume to boost ROI through the holiday season and well into the coming year
• Help shoppers find the perfect gifts easily by posing key questions to customer contributors today that guide shopping decisions tomorrow
• Inform critical business decisions with real-time social data analysis to help you make smarter decisions in all areas of your business

Based on best practices, industry standards and our experiences with small and medium-sized business, discover the five key steps you need to take to ensure your company is prepared to handle a network disaster.

• Product Innovation
• Optimized Communications and Customer Support
• Social Segmentation

• Red flags to watch out for: Are you already in trouble?
• How simple guidelines keep you compliant and build consumer trust
• What you should be asking of your vendors, agencies, and partners to make sure you all stay out of trouble

• Discover how brands engage with newly-empowered consumers
• See how consumers and brands co-create with marketing and R&D teams
• Understand where to invest to drive demand now

• Introducing the four-step plan
• Seeing how the medium affects the message
• Second-tier channels: Discussion forums
• Addressing annual content

• Overview of the updated interface
• Understanding LinkedIn
• Exploring the homepage
• Exploring the Skills and Expertise section
• Connecting via groups
• The LinkedIn Jobs section
• Alumni groups and veterans listings
• Managing your settings

Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map.

• Explains the evolution of social media and the absolute necessity for creating a social media strategy
• Outlines preparation for, mechanics of, and maintenance of a successful social media strategy
• Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker

Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.

Constantly adapting, improving, and changing is more important than ever for companies to remain competitive in today’s marketplace. Make Change Work presents real solutions to thriving in a world of constant change. This book educates managers and leaders on how to lead change, with strategies for creating urgency, building support, and ensuring successful change. Get the guidance you need to be bold in the face of change, and learn how to make your company faster, better, cheaper, and friendlier—by simply listening to your customers 

• Advises leaders on how to design and implement a strategy that allows you to successfully lead change and deliver meaningful business results
• Author Randy Pennington is a 20-year business performance veteran, author, and expert in helping organizations build a culture focused on results

Learn how to establish a clear and purposeful goal, inspire a culture relentlessly focused on customers, and create an environment where your talented team wants to Make Change Work.

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketinghelps you take advantage of this change by showing you how to get found by customers online.

Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.

    • Improve your rankings in Google to get more traffic
    • Build and promote a blog for your business
    • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
    • Measure what matters and do more of what works online

The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.

Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device.

With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile.

• Demonstrates how to integrate mobile into marketing programs and how to effectively measure it
• Explains how to make your existing marketing spends work harder
• Delivers step-by-step instructions on how to optimize campaigns in real-time
• Shows how to determine which mobile tactics are keepers and which are not

It's time to mobilize your marketing programs and drive your profits to new heights.

As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media—and its nimble partner, mobile technology—it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade.

You'll learn how to attract new prospects—as well as how to increase repeat sales—using your existing customers and social networks.

• Learn how to create customer experiences that increase positive customer reviews and endorsements
• Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility—and endorsements—for your business
• Understand why engagement is so important—and how you can use it to turn passionate fans in your social networks into tomorrow's new business
• Author Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses

Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals.

With the changing environment that the Internet and social media is bringing about, it’s not as much about the global organization, but the individual experts turned thought leaders in the organizations whose names you associate with expertise in their respective niches. Through them, the organizations’ messages are being amplified in the marketplace. They are also the key to rousing rouse the interest and confidence of customers and prospects towards your business.

In #CREATING THOUGHT LEADERS tweet Book01, Levy helps the key staff, leaders, and proactive employees inside organizations to internalize and act on becoming thought leaders in consonance with the fast-changing times.

If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversationteaches you how to get people to fall passionately and madly in love with your organization or cause.

The author’s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business.

The Passion Conversation will change your perspective on marketing by:

• Explaining the three motivations for people to talk about businesses and causes
• Detailing how every marketing problem is a people problem in disguise
• Giving heartfelt evidence that marketing materials are now conversation tools
• Showing how customer communities sustain word of mouth while also sparking financial impact
• Helping your business apply these marketing lessons through a series of workbook exercises called "Passion Explorations"

The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.

Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved. Learn how to create a marketing environment that fulfills your customers' desire to seek challenges and discover new things—and watch their participation yield greater revenues for your business.

You've done the hard work. Your product or service works beautifully - but something is missing.  People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem.

The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems.

Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences fall in love with your ideas, products or services through better explanations in any medium. 

You will learn to: 

• Plan: Learn explanation basics, what causes them to fail and how to diagnose explanation problems.
• Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience. 
• Present: Produce remarkable explanations with visuals and media. 

The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.

Learn to overcome your difficulties with a boss who is uninterested in your concerns, or resistant to giving needed support. Or discover how to win the cooperation of senior managers who are hard to reach, and hard to sell on your ideas, products, or services. In their classic book, Influence Without Authority, Allan Cohen and David Bradford provided a universal model of how to influence someone you don't control. Influencing Up applies those ideas to problematic bosses and other powerful people, with sophisticated tactics for building partnerships with them.

If you're afraid of retaliation or just unclear as to how to change a senior person's behavior, don't stay paralyzed.Influencing Up gives you the tools to bridge the power gap.

• Offers practical advice about how to turn your relationship with your boss into a partnership in which both parties benefit
• Explains what powerful people care about
• Shows how to overcome power gaps by developing more partner-like relationships

Learn what a great partnership with your boss can do for your career—and your mental health!

Inbound marketing is the hottest trend in B2B marketing. This guide explores techniques that can be easily implemented to dramatically improve the quality of your white paper leads.

Learn why "I don't remember downloading that white paper" is the most common feedback salespeople hear on follow-up and how to avoid it in your program.

ReachMail Media Services is a List Brokerage for Modern Marketers that specializes in B2B marketing for technology companies. 100% independent and objective we apply proven direct marketing methodoligies to modern marketing techniques. Our goal is to help our clients achieve the lowest possible CPQL (Cost-Per-Quality-Lead).

By downloading this guide you are consenting to sharing your contact information with RMS and should expect a follow-up call.

• How to ensure that you've properly vetted the relationship for long term alignment
• How to avoid becoming an order-taker and suffering the scope creep it may cause
• Understand why closing the loop and analyzing your results is not where your work ends